
Jason at his desk in 2005
I speak with a lot of company owners. They tell me about their web site and what they would like to achieve. And this is normal and always interesting.
There are a few things common to a web site that are often overlooked. And not accounted for in the long term viability.
First off, technology is always advancing. This is known. And the pace at which it moves is quite extraordinary. Very often a site will be developed and within one year be nearly outdated in function and design. This leads to the simple conclusion that a web site is an ongoing maintenance project. There is no way around this. It needs to be constantly kept up and advanced.
This is particularly true if you have fierce competition and are constantly at “battle” for the most interactive and enlightening site – obviously to attract the most visitors – and keep them coming back!
If you are serious about your online business, be prepared for a constant investment of time and money. Don’t cut corners on design or development. It’s just not worth it in the end.
Just like any industry, you typically get what you pay for. And don’t expect your web site to be an overnight miracle or success. Be prepared to roll up your sleeves, get your hands dirty and hit the grindstone!
The fruits and benefits of online business are next to none. The ease of management and n0-location dependencies are business factors of the 21st century.
If you have an existing web site or have a new idea to bring to the web, feel free to contact me for a free consultation and estimate.
Thanks for reading in and look forward to a lot more short articles like these.