Social media is the virtual community of the modern era. It is a gathering place for billions of people to share ideas, products, services, conversations, recommendations, etc. Let’s take a look at a few basic statistics on social media usage, and let’s see how these statistics relate to growing your practice.
Did you know that 3.5 billion people use social media every day? That means almost half the world’s population is on social media. One of the fundamental rules of marketing is to find an audience to present your products and services to. Without a doubt, social media has that audience!
People spend about three hours per day on social media. This is not only a vast audience, but it’s an audience that sticks around for long periods of time, giving you multiple opportunities to promote your practice to them.
About 90 percent of Millennials, 77 percent of Gen Xers, and 48 percent of Baby Boomers are on social media, interacting with friends, family members, business associates, etc. If a social media user sees that someone in their network has liked or used a business or brand, they are more likely to interact with that business or brand.
About 54 percent of social media users are actively using social browsers (think the Search bar on your Facebook page or Instagram page) to research products and services. Having a presence on social media is simply a great way to be found by potential patients who are already searching for your services on their favorite social media platforms.
Last but not least, the Public Relations aspect of having a fantastic social media presence is perhaps most valuable of all. According to studies, 71 percent of consumers who have had a positive experience with a business on social media are likely to recommend that business to their friends and family. That’s how social media becomes a tool for getting patient referrals.
Jason Wydro, the founder and creator of Golden Dental Marketing, believes that social media is one of the best tools for growing a dental practice not only in patient numbers but also in reputation and rapport. In his words:
- “Social media is a public relations point, a communication point that allows you to be presented to the world, interacted with, and communicated with in a live way that’s real to people. They can see pictures, they can interact with you. They can get a feel of what your practice is like.”
Ready to learn how social media can help expand your practice? Set up a complimentary consultation call with a Golden Dental Marketing expert today.