The field of dental marketing is highly specialized. This is particularly true when promoting a practice online. Across the web, there are multiple contact points (more on that later) where potential patients can find your practice online. The key is making sure those contact points are clear, accessible, functional, and readily available. The more online avenues by which potential clients can find you, the more new patients you can bring in to your practice.
This is where potential patient lead tracking comes in. Potential patient lead tracking is a marketing tool that our team at Golden Dental Marketing uses to track where new patients are finding you on the internet. We want to know how patients are finding your practice so we can maximize the contact points that are already working for you. We also want to determine which contact points may need some attention to get them functioning properly.
Here are just some of the contact points where a potential patient could find your practice online:
- Google search
- Google maps
- Other search engines like Safari, Bing, Yahoo, etc.
- AI services like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, etc.
- Third-party sites like Yelp, Yellowpages.com, the Better Business Bureau, etc.
- Social media sites like Facebook, Instagram, Snapchat, Twitter, etc.
And that’s just the start of all the different ways in which a potential patient who’s searching online for your service could find your practice. Our goal at Golden Dental Marketing is to maximize the amount of new patient leads from all of those contact points, and potential patient lead tracking is an invaluable tool in accomplishing that task.
Potential patient lead tracking serves as a map in what can sometimes feel like a maze of online marketing. This tool helps our marketing experts see where potential clients are coming from, helping us draw the blueprints for how to maximize your practice’s growth. To learn more, schedule a complimentary consultation call with a Golden Dental Marketing expert today.