01. Speed & Performance
Does your website load in under 3 seconds on mobile?
53% of mobile visitors leave if a page takes over 3 seconds — and Google ranks slow pages lower (Core Web Vitals).
Does the page stay stable as it loads, or do things jump around?
Content that shifts while loading (Google's "Cumulative Layout Shift") frustrates visitors and drags down your ranking.
02. Mobile & Accessibility
Is your site fully responsive and easy to use on a phone?
Over 60% of traffic is mobile, and Google indexes the mobile version of your site first.
Is your site built for accessibility?
Readable contrast, alt text on images, and keyboard navigation widen your audience, lower legal risk, and Google rewards it.
03. Search Visibility
Does every key page have a unique, descriptive title and meta description?
Titles and descriptions are what Google shows in search results — duplicates or blanks quietly cost you clicks.
Is your site properly indexed by Google?
A submitted sitemap, no accidental "noindex" tags, and your key pages actually showing up when you search for them.
04. Security & Trust
Is your site served securely over HTTPS (padlock showing)?
No padlock = browsers warn visitors away, and Google ranks non-secure sites lower. HTTPS is a baseline best practice.
Do you display real reviews or testimonials on your site?
92% of consumers read reviews before buying — and review schema can earn you star ratings right in Google results.
05. Conversion & Capture
Is your primary call-to-action visible without scrolling?
Your main action (call, book, buy) should be in view the instant the page loads — not buried below the fold.
Do website inquiries reliably reach you and get a fast reply?
A form that quietly fails — or sits unanswered — wastes every dollar you spent earning that visit.
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