Ten questions. One score. A clear picture of where your website is losing leads — and how to fix it.
Site Health Index
Danger Zone
Does your website load in under 3 seconds on mobile?
53% of mobile visitors leave if a page takes longer than 3 seconds.
Can a visitor take action without scrolling?
Your primary CTA (call, book, buy) should be visible the instant the page loads.
Do website leads flow into a CRM automatically?
Manual copy-paste from email to spreadsheet = lost leads and slow follow-up.
How many manual steps does it take to process a new lead?
Every extra step adds delay and increases the chance you lose the lead entirely.
Do you offer something valuable in exchange for an email address?
A free guide, checklist, or tool converts 3–5× more visitors than a plain "subscribe" box.
Does every new lead receive an instant automated response?
Leads contacted within 5 minutes are 21× more likely to convert.
How quickly does a real person follow up with a new lead?
After 30 minutes, the odds of qualifying a lead drop 100×.
Do you display 3+ verified reviews or testimonials on your site?
92% of consumers read reviews before buying. No proof = no trust.
Is your site secured with a valid SSL certificate?
No padlock = browsers warn visitors away. Google also ranks non-SSL sites lower.
Do you know your exact cost to acquire a lead from your website?
If you can't measure it, you can't improve it — or know if your spend is working.
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