The Lead Magnet
Scorecard

Does your website load in under 3 seconds on mobile?

53% of mobile visitors leave if a page takes longer than 3 seconds.

Can a visitor take action without scrolling?

Your primary CTA (call, book, buy) should be visible the instant the page loads.

Do website leads flow into a CRM automatically?

Manual copy-paste from email to spreadsheet = lost leads and slow follow-up.

How many manual steps does it take to process a new lead?

Every extra step adds delay and increases the chance you lose the lead entirely.

Do you offer something valuable in exchange for an email address?

A free guide, checklist, or tool converts 3–5× more visitors than a plain "subscribe" box.

Does every new lead receive an instant automated response?

Leads contacted within 5 minutes are 21× more likely to convert.

How quickly does a real person follow up with a new lead?

After 30 minutes, the odds of qualifying a lead drop 100×.

Do you display 3+ verified reviews or testimonials on your site?

92% of consumers read reviews before buying. No proof = no trust.

Is your site secured with a valid SSL certificate?

No padlock = browsers warn visitors away. Google also ranks non-SSL sites lower.

Do you know your exact cost to acquire a lead from your website?

If you can't measure it, you can't improve it — or know if your spend is working.