Search engine optimization is one of the most important but also one of the most misunderstood aspects of online marketing. Let’s begin by citing a simple definition of SEO from Webopedia:
- “SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.”
Search engine optimization is crucial in creating and maintaining a front-page presence on Google, Bing, Yahoo, Safari, Internet Explorer, Firefox, etc. The goal is to have your practice pop up on the search results page when potential patients search for a dental practice or dental service in your area. Effective SEO strategies are how to make that happen.
With over 1.7 billion websites on the internet, it isn’t enough to simply create and launch a website. Search engine optimization involves structuring your website in such a way that your site is picked up and recognized by search engines. SEO helps get your website found by search engines. In fact, excellent SEO strategies assist your website in being ranked so high with search engines that those engines will reserve a prominent placement in the search results (like the coveted front page of Google) for your website.
Consumers will never be able to see all the great things about your practice or be able to do business with you if they cannot find you. SEO is one of the critical online marketing approaches that puts your business in front of consumers. To learn more about SEO and how it can benefit your practice, whether you specialize in dentistry, optometry, or veterinary medicine, schedule a complimentary consultation call with a Golden Dental Marketing SEO expert today.