VPF Marketing™ is a proprietary, unique approach to marketing created by Golden Dental Marketing’s founder, Jason Wydro. The “VPF” in VPF Marketing™ stands for:
- Visibility.
- Presentation.
- Function.
VPF Marketing™ is a series of actions and methodologies that can be applied to any business to ensure that its online presence is successful. It’s a codified strategy built on more than 20 years of successful efforts in the industry of modern marketing.
The visibility in VPF Marketing™ refers to, simply, how visible a business is. Do customers see your business online? Is it being offered to them as an option on Google Search, Google Maps, social media, third-party sites, etc.? One of the goals of VPF Marketing™ is to get your practice’s online presence created and to get it out there.
The presentation in VPF Marketing™ refers to how a business or brand presents itself. This is key. A company may be front and center in the spotlight, but if it does not present itself well, it’s not going to build interest from its target audience. A correct online presentation of a business or brand is one that fosters enthusiasm and engagement from potential customers.
The function in VPF Marketing™ refers to how a business or brand creates engagement from potential customers. While at a practice’s website, how easy is it for potential patients to fill out a contact form, schedule an appointment, check for appointment reminders, leave a review, request a callback, etc.? Function is often overlooked in marketing, but the easier patients or customers can interact with a website, the more likely they will continue to do business with you.
Interested in how VPF Marketing™ can help you with your dental practice, optometry clinic, or veterinary clinic? Sign up for a complimentary consultation call to get started.