Hansen Orthodontics
“Bringing brilliant smiles to Bozeman.”
Healthcare / Orthodontics
Overview
Dr. G. Kristian Hansen is a board-certified orthodontist serving Bozeman and the greater Gallatin Valley, treating children, teens, and adults with braces, clear aligners, and bite correction. The site needed to feel personal and reassuring, communicate genuine clinical credibility, and remove every bit of friction from requesting an appointment.
The Challenge
Choosing an orthodontist is a personal, high-trust decision — often made by parents. The site had to balance warmth and professionalism: credible enough to earn trust, friendly enough to feel genuinely welcoming.
The Solution
We built a clean, calming site that leads with Dr. Hansen's personal approach and board certification, lays out treatment options in plain language for every age group, and keeps Request Appointment within easy reach on every screen. Local cues to Bozeman and the Gallatin Valley frame the practice as the trusted neighborhood choice.
Before & after
Where the project started, and where it landed.
The previous website — a dense blue top bar, dated layout, and few trust cues. The redesign keeps the local warmth and credibility while modernizing the whole experience and making booking effortless.
Highlights
Request-appointment funnel
A prominent, low-friction path to book the first visit, reachable from anywhere on the site.
Doctor-led story
Leads with Dr. Hansen's personal involvement and ABO board certification to build immediate trust.
Treatments for every age
Braces, clear aligners, and bite correction explained simply for kids, teens, and adults.
Local-first positioning
Bozeman & Gallatin Valley cues plus credentials position the practice as the trusted local choice.
Calm, healthcare-grade design
A clean, reassuring aesthetic that feels professional without ever feeling clinical or cold.
Mobile-first booking
Most patients arrive on a phone — so booking and contact stay thumb-friendly throughout.
A closer look
Highlights from the redesigned experience.
See it live
Explore Hansen Orthodontics in the wild
gkristianhansenorthodontics.com
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