Breault Industrial Group manufactures and distributes professional scaffold planks, led by their patented GripStrip® non-slip plank engineered for wet, slippery, high-stakes job sites. The site needed to convey industrial credibility at a glance, put the GripStrip® story front and center, and make it effortless for contractors and scaffolding companies to request inventory.
01
The Challenge
Industrial buyers move fast and trust slowly. The brand needed a site that looked as dependable as the product — clear, sturdy, and safety-forward — without the clutter of a typical manufacturer catalog.
02
The Solution
We rebuilt the site around the buyer's questions: what the product is, why it's safer, what it can carry, and how to get it delivered. A bold "Know What You Stand On" hero leads with the GripStrip® safety story; an engineered Products & Specs section presents real load & span charts and downloadable spec/data sheets instead of a buried PDF; OSHA/ANSI compliance, third-party inspection, and the zero-failures record are proven up front; and a project gallery plus prominent "Request a Quote" paths turn distributors, contractors, and specifiers into leads. Fast, mobile-first, and engineered for industrial B2B SEO.
Before & after
Every primary area of the site, re-imagined screen by screen.
Homepage
BeforeAfter
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A flat, dated catalog page becomes a rugged, conversion-first hero — "Know What You Stand On" — leading with the patented GripStrip® plank, OSHA/ANSI compliance, and clear Our Products / Request Quote actions, backed by safety, shipping, and industry-leader proof.
Products & Specs
BeforeAfter
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The product line is presented as a clear Products & Specs experience built for specifiers — what each plank is, the safety standard it meets, and an obvious path to the data sheet and a quote.
Load & Span Data
BeforeAfter
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Engineering data that used to live in a PDF becomes a clean, on-page Load & Span Chart — light/medium/heavy duty capacities, maximum span and deflection, and manufacturing specs — so an engineer can verify the plank without a phone call.
Project Gallery
BeforeAfter
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Real-world installations are showcased as proof the product performs where it matters — on the job — instead of a plain list of past work.
Safety & Compliance
BeforeAfter
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Safety and compliance — OSHA & ANSI conformance, third-party inspection, and the zero-failures record — are presented as confidence-building proof rather than fine print.
Contact & Quote
BeforeAfter
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A guided Request-a-Quote experience replaces a bare contact form, routing distributors, contractors, and specifiers to the right next step in one move.
Proven performance
Live result
Measured by Google Lighthouse — not a promise, a measurement. Tap the scorecard for the full report.
Most industrial and manufacturing websites read like a dusty PDF catalog — slow, hard to navigate, and silent on the proof buyers actually need. We change that. Whether you make scaffold planks, fittings, machinery, or components, we build fast, modern manufacturing websites that put your products, specs, certifications, and safety record up front — and turn distributors, contractors, and specifiers into quote requests.
Product catalogs with downloadable spec sheets and data sheets
Load, span, and performance data presented clearly — not buried in a PDF
OSHA / ANSI, certifications, and compliance proof front and center
Request-a-Quote lead capture for distributors, contractors & specifiers
Mobile-first and fast — usable from the job-site trailer or shop floor
Industrial + B2B SEO so buyers searching your product line find you first
A rugged, credible design that looks as dependable as what you manufacture
Frequently asked questions
The questions we hear most about this kind of website, answered.
Do you build websites for industrial manufacturers?
Yes — this project is a model for exactly that. We design and build modern websites for industrial and B2B manufacturers across the United States, from scaffold and access products to fittings, machinery, and components, pairing the technical proof buyers need with the marketing that grows distributor, contractor, and direct sales.
Can the site host spec sheets, data sheets, and load/span charts?
Absolutely. We present engineering data as clean, on-page load and span charts and tables, host downloadable spec and data sheets, and surface OSHA/ANSI compliance documents — so an engineer or specifier can verify your product without picking up the phone.
Will the website rank for industrial and B2B product searches?
That is the goal. We engineer industrial and B2B SEO into every build — optimized around your product lines, specifications, certifications, and the terms distributors and specifiers actually search — so the right buyers find you first.
Can you redesign a dated manufacturing or catalog website?
Yes. Like the Breault rebuild, we modernize dated manufacturing sites screen by screen — keeping what works, fixing what frustrates buyers, and dramatically improving speed, credibility, and quote requests.
Do you handle distributor, contractor, and specifier lead capture?
Yes. We route every page toward a guided Request-a-Quote experience and connect it to your inbox or CRM, so a ready buyer is captured the moment they are convinced.
Want results like these?
Let's build something worth showing off. Tell us about your project and we'll map the path.
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